Alter Ego's products are studied and formulated for all types of hair.Thanks to Alter Ego wide range, hairdressers can offer individual treatments to suit specific haircare needs in a natural way.

The Alter Ego line is composed as follow:

• wide range of shampoos for all types of hair, from 250 ml to 1000 ml and vitalizing shampoos of 5 ltr;
• lotions in phials of 10, 125, and 200 ml;
• hair styling line;
• technical products;
• couloring creams;
• new Bio Styling line.

All the technical products for coulorin, bleaching, and waving created by Alter Ego, are formulated to keep your hairs' structure healthy. For their peculiar use, they have to be used only by professionists.'

The coulouring creams and their particular trychoproctective formula make the hair beautifully shining. Color Ego offers you 37 nuances subdivided in 8 series: naturals, ash, goldens, tobaccos, auburns, reds, browns and superbleachings. Oxi Ego Oxidant is guaranteed to have the best results in colouring.

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